For so long the smartphone market was saturated with drab, black, white, and silver phones. Thankfully, in recent years smartphone manufacturers have gotten slightly more adventurous with their color choices for their smartphones.  Apple has just announced they will be releasing a brand new purple color for their popular iPhone 12 handset. 

Purple fans will remember a similar shade available for the previous-generation iPhone 11, however, this time around, Apple has gone for a much deeper, glossy hue. 

For purple fans, we’ve got some great case designs that really show off the iPhone 12’s natural colors, check out our case range:  iphone 12 cases